WhosOnLocation recently received an inquiry from Ghana, which was exciting, but raised some questions. Africa is an expanse of uncharted territory technologically.
Having a social media strategy that does not align or reflect your company's purpose and operational capabilities is the same as juggling the release of a product you know has flaws or is not fully tested, with management demands for it to be released yesterday, with the knowledge you will likely have to deal with bad publicity in the coming weeks. Does your company live up to the social media message you are promoting?
The true cost of internet drop-offs, slow connections, delayed page impressions, and high connection costs go way beyond frustration and annoyance - it will cost jobs and opportunities.